Nano Banana just gave your Company a $100K Creative Department Budget (For Free)

When I said Nano Banana was breaking the internet, I wasn’t joking….

Nearly 4000 people requested the guide to create videos like the one I shared on LinkedIn (you can see it here).

Why? Well, this isn’t just any image generation model…

It is a significant shift in model capabilities and means what was before limited to just a few, is now in the hands of every marketer.

In fact, it’s getting so much interest that Gemini is now hitting #1 on the app store.

I've spent the last few weeks pushing this tool to its limits, and what I've discovered will fundamentally change how you think about content creation.

Today I'm breaking down:
→ What Nano Banana actually is (and why it matters)
→ 6 game-changing marketing applications with real examples
→ The exact workflows I'm using for video generation
→ My complete playbook with prompts and strategies

Let's dive in.

What is Nano Banana?

Nano Banana is Google's latest image generation model (also called Google flash model) that creates photorealistic images with unprecedented consistency and control.

But here's what makes it different:

• Character consistency across multiple generations

• Perfect object placement in any scene

• Style transfer while maintaining identity

• Multi-angle generation from single reference

Think of it as having a Hollywood VFX studio that responds to text prompts.

Here are 6 Marketing Use Cases That are Now Possible:

1. Merge Photos While Keeping Character Consistency

The Problem: Need team photos in different outfits/settings but can't coordinate photoshoots? Want to create impactful shoots but don’t have the budget?

The Solution: Combine any outfit, portrait and background with perfect consistency

How I use it:

• Take one professional headshot

• Add any outfit reference image

• Place in any environment

• Result: Perfect professional photo in seconds

Example prompt I use: "Place this adult in the centre of the tech conference, standing naturally, wearing the exact black outfit and sneakers in the image, with the sunglasses on. Ensure correct proportions, natural body posture, and realistic skin texture."

2. Create Billboards Anywhere in the World

The Problem: It’s hard to generate viral marketing moments. And you can’t always afford to get your brand in the places you’d like it to be.

The Solution: But now, can place your brand anywhere in the world with just a prompt. Does this mean it’s actually in Times Square? No. Does this mean you can think of marketing tactics to place your brand in certain setting and share them online to create viral moments? Yes. 

My workflow (to place Ghost Team in Time Square):

1. Design one billboard

2. Find location reference images

3. Generate photorealistic placements

4. Test market reactions before spending a dollar
   

3. Generate 100s of Brand Mascot Variations

The Problem: Creating variations of designs, e.g. brand mascots, would take weeks, be many iterations with a designer and cost you money

The Solution: Now, you can prompt any variation of an asset, in seconds. And have as many iterations as your heart desires. On top of that, you can then place that asset in whatever context / setting, you choose. It’s just a prompt away

Variations I've created our of Ghost Team mascot:

• SEO Version: Mascot with magnifying glass analysing charts

• Sales Version: Briefcase and phone, looking enthusiastic

• Social Version: Juggling hearts, cameras, and engagement icons

• Email Version: Holding envelope with send button

• Ads Version: Megaphone and target icons

Each maintains perfect brand consistency while adding context-specific elements.

4. Test & Plan Designs from Multiple Angles

The Problem: Architectural visualisation costs thousands. Figuring out how your brand looks in locations is a certain locations is a lot of fiddly figma mock ups

The Solution: Generate every viewing angle instantly

What you can visualise:

• Street-level customer approach

• Aerial/bird's eye view

• Interior perspectives

• Night vs day variations

• Weather conditions

This completely changes how you plan physical spaces and signage.

5. Product Placement in Any Scene

The Problem: Product photography requires expensive shoots. If you are in e-com and wanted to create ads for your product, it’s VERY expensive.

The Solution: You can use AI to generate images of your product and do endless variations and edits in different contexts and environments. Suddenly, you can now create ads that use to cost thousands for close to $0.

What to do this yourself?

Full workflow guide with prompts and settings: Access the complete Nano Banana for marketing guide 

Creating Animated Marketing Videos with AI

Creating images is just the start.

Here, I'm combining two AI tools to create professional animated spokespersons from a single selfie - no studio, no actors, no $5k production costs.

The 2-step workflow:

• Step 1: Upload any photo to Nano Banana → Transform it into different characters/styles/outfits

• Step 2: Record yourself gesturing → Runway Act 2 maps your movements onto the generated character

Result: High-quality animated videos in 5 minutes. And it cost just $12.

What this unlocks for marketers:

These are some of the use cases this unlocks that I’m excited about:

Product Demo Multiplier

• Record once, create infinite presenter variations

• Test different demographics without hiring talent

• Maintain authentic gestures across all versions

Virtual Spokesperson Army

• One person becomes your entire marketing team

• Different "experts" for different topics

• Localised content without global casting

A/B Testing at Scale

• Same script, different visual personas

• Test which presenter style converts best

• No reshooting required

Training Content That Doesn't Bore

• Instructor appears as multiple characters

• Keeps learners engaged with variety

• Professional quality from your webcam

Want to create these yourself?

Full workflow guide with prompts and settings: Access the complete Nano Banana + Runway guide here

The Bottom Line

We're witnessing the democratisation of creative production.

What required entire departments, massive budgets, and weeks of coordination now happens in your browser in 30 seconds for $0.

It’s an incredibly exciting time for founders, marketing teams and creatives to leverage this technology and redefine new standards for whats possible.

P.S. If you're implementing any of these techniques, tag me in your creations. The community's results have been absolutely mind-blowing so far.

I hope you found this useful! I’ll be sharing lots more AI content & systems like this weekly.

Feel free to drop me a reply with feedback or ideas of topics you’d like to see.

I read and respond to every reply.

Happy building

Elliot

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