Search is dying. Prompts are replacing it. Here's what that means for your product.

Hey builders,

When someone types "find me a hotel in New York for under $200" into ChatGPT, they're not browsing. They're not comparing tabs. They're telling the AI exactly what they need - and ChatGPT is starting to recommend the app that solves it. This is an app you can use, without having to leave ChatGPT.

That's organic distribution inside a conversation. It’s an opportunity for your product to be surfaced to the 850M+ ChatGPT weekly active users at the exact moment of intent.

It’s this exact reason why so many major brands are getting their ChatGPT Apps live.

It’s a very exciting time right now as the numbers are moving fast. There are now 158 ChatGPT Apps live, with 30 new apps going live just this week, including brands like Indeed, Expedian, S&P Global, Udemy, WeightWatchers, PayPal - and the quality bar is rising every day (see the full list of recent apps here: https://www.appdiscoverability.com/track)

And as MCP Apps are becoming the common standard, this isn't just an OpenAI play either - Claude Connectors, Microsoft, Google Deepmind and others are adopting the same standard so you can have you app in multiple LLMs.

So, Tomorrow at 4PM GMT, I'm breaking the whole thing down live in a (free) webinar tomorrow:

What we’ll cover in 1 hour:

→ What a ChatGPT App actually is - live demos so you see exactly how they work inside the conversation layer

→ Why does this matters and is it relevant for your business? - how big is the distribution advantage and the paradigm shift from "you find the tool" to "the tool finds you"

→ How the architecture works - the three-layer stack (Conversation → Tools → Widget)

→ Building one live - I'm prototyping a ChatGPT App from scratch so you can see what's actually involved

→ How to get discovered - the two layers of discovery and what most builders are getting wrong

Who this is for:

- Founders and CEOs exploring a new distribution channel
- Heads of Product and Growth looking at AI-first opportunities
- Solo developers building their first application
- Anyone curious about the next major platform shift

A few key things to note:

Learning the common pitfalls alone is worth showing up for. I've seen dozens of teams overcomplicate their first version, write terrible tool descriptions, and skip testing how AI actually interprets their app. We'll cover all of it.

We’ll also cover more detail on the move to the intent-based web and how your company can understand

• The old web (fragmented): users find your tool through search, ads, or marketplaces.

• The new web (intent-based): the AI recommends your tool based on what the user just said.

The intent-based web is here and the builders who understand how to show up inside that interface are going to own the next decade of software.

→ It’s a FREE event. Sign up link here. See you tomorrow at 4PM GMT.

Hit reply if you've got questions beforehand - I read every reply and I want to make sure we cover what matters to you.

Interesting ChatGPT App Store Data

We’ve been tracking the ChatGPT App Store from Day 1 and have built a public tracker so you can keep on top of the apps going live (appdiscoverability.com/track).

As I mentioned, apps are going live each day and that includes many major brands.

If you’d like to keep up to date, you can sign up to the newsletter and get a daily update of the interesting things happening in the app store!

Sign up here: https://www.appdiscoverability.com/track

Looking forward to hopefully seeing you in the webinar tomorrow, 4pm GMT!

Speak soon,

Elliot